The creation of the XL GIN label, an exceptional product from the Alessandro Fratelli Distillery in Treviglio, was an experience of refined visual alchemy. XL GIN, with its fruity taste and the citrus notes that emerge among the ten essences that compose it, stands out as a fresh and invigorating spirit, capable of transporting the senses on a refreshing journey.

The project’s concept was to find a lettering style that embodied the soul of the product, enriched with botanical illustrations and a captivating claim. The gin’s target audience is young but has a refined palate, demanding in terms of quality. For this reason, the label had to reflect both freshness and elegance, combining modernity and tradition in perfect harmony.

The central lettering is inspired by a high-contrast serif typeface, with delicate decorations that connect the letters in a harmonious flow, and a light central fill that adds depth and character. The claim, "Extralarge Flavor," an explosion of taste that promises an unforgettable experience, was created with a brush pen, carefully traced to convey energy and dynamism.

Here, I present some images of the evolution of the proposals, along with the final front and back labels. The staged photo captures the product’s presentation at the Gin from Italy Festival, where the label came to life on coated paper, enhanced with embossed gold foil details, highlighting every element and giving the gin an aura of luxury and distinction.