I create both the logo and an informative video for X4, a groundbreaking solution designed to manage the entire production cycle of a business. The logo embodies a duality: the human element interacting with machinery, symbolized by the brushstroke “X,” and the machine itself, represented by the squared, precise, and mechanical “4.”

Originally set against a blue background, the logo was later adapted to four distinct colors, each corresponding to different areas of the program’s functionality. This color-coding enhances clarity and helps users quickly identify the various components of X4.

The video opens with an introduction to the Consorzio Tecnologico Linea 4.0, a consortium of high-tech IT companies that collaborated on X4. This group’s expertise culminated in a product capable of seamlessly managing production, storage, and shipping processes.

Above, you’ll find some slides from the storyboard that guided the video’s creation, followed by the final video. This multimedia presentation highlights X4’s innovative approach, showcasing how it integrates human ingenuity with precise mechanical efficiency to revolutionize business operations.