For the redesign of the logo and label for Gianluigi Savoldi's Moscato di Scanzo, I sought to capture something bold and striking, an identity that reflects not only the quality of the wine but also the soul of its creator. Gianluigi Savoldi is a true artisan of the land, a man who pours every drop of his passion into the small paradise he meticulously cultivates by hand. Though his production is limited, it is infused with unmatched dedication and an extraordinary level of quality, like a precious jewel crafted with care.

Gianluigi is athletic, energetic, a person who lives with intensity and determination, always brimming with ideas and proposals. And so is his Moscato di Scanzo: not overly sweet, yet simultaneously smooth and assertive, with a character that stands out. The new visual identity of the product had to reflect this duality, like a pen stroke that leaves a lasting impression. The calligraphic script in a reimagined Fraktur, created with a Parallel Pen, perfectly embodies this vision, with lines that speak of both tradition and innovation, strength and refinement.

Above, you can see some drafts and the finished product, where every detail has been carefully crafted to express the essence of this unique wine. If you're looking for a special Christmas gift, something that tells a story of passion and craftsmanship, consider this Moscato di Scanzo. A wine for meditation, capable of elegantly accompanying cheeses and desserts, turning every sip into a moment of pure poetry.