The collaboration with Carminati, a leader in the Out of Home advertising sector, led to the creation of a series of illustrations designed to represent and enhance the brand’s identity. Carminati goes beyond simply offering advertising spaces; they develop creative concepts capable of delivering the right message on a national scale, thanks to strategically placed advertising installations throughout Italy.

The Carminati team is composed of attentive and highly qualified professionals who work closely with clients to maximize brand visibility, ensuring excellent results. Each project is managed with transparency, providing a clear measurement of feasibility, timelines, and costs, with no surprises.

The concept behind this illustration project was to distill and highlight these core values through simple, light, yet highly effective images. A common element was chosen to connect all the illustrations: the green square, a recurring symbol that not only echoes the Carminati logo but also aligns with the standard dimensions of advertising campaigns. This element serves as a visual thread throughout the narrative, creating coherence and chromatic continuity in each representation.

Thus, the illustrations are not just a visual aid but become an integral part of Carminati’s communication strategy, contributing to strengthening the brand and creating a lasting impact in the Out of Home advertising landscape.