For Estetica Laura, a beauty and natural wellness center located in Bergamo, I designed a logo that reflects the essence of this special place. The center is a true oasis of peace, where beauty and inner harmony are rejuvenated through the union of body and spirit. With this in mind, I envisioned a logo that is light, delicate, and capable of conveying a sense of serenity.

I chose classic English cursive over modern versions for its timeless elegance. The letters were uniformly aligned to create a sense of continuity and grace. Here, I present some project drafts, followed by the vectorization of the selected logo, with particular attention to adjusting the kerning and contrast between the letters.

The chosen color variant for the business cards was then printed on recycled paper, adding a touch of sustainability in respect of the environment that surrounds us.