Creating an emotional video that captures and promotes the soul of Modulor was an exciting journey, filled with challenges and deep emotions. Modulor is not just a company; it’s a part of my family, a project that began over 40 years ago with my mother’s entrepreneurial spirit. It’s the place where I grew up, surrounded by spaces that shaped my dreams and that still hold a special meaning for me today.

Modulor Progetti is an Italian company dedicated to designing and creating custom-made furniture. With more than four decades of experience, every piece we create is unique, handcrafted with passion and meticulous attention to detail. We don’t have a showroom, because the beating heart of our business is the production workshop, where creativity comes to life every day, tackling new challenges and giving shape to new creations.

My role at Modulor is to bring our clients' dreams to life. Within the company, I am responsible for design, transforming ideas into concrete projects that our workshop then turns into reality. For me, it was essential that the video reflect the essence of Modulor: a family-owned business, simple and full of passion, where every space and every creation carries the soul of its creator.

To tell this story, I used a Canon 70D on a slider, carefully capturing every detail, and then edited the video in post-production, enhancing it with graphics that amplify its message. Every frame, every image, was chosen to convey the dedication we put into everything we do. You can see some frames and the whole video in English.